A Step-by-Step eCommerce SEO Guide
In this step-by-step
eCommerce SEO guide, we will explain everything you need to know about SEO strategy for e-commerce websites and provide tips and strategies that will help you optimize your site effectively.
Why SEO Is Important for Your eCommerce Site:
SEO is a critical factor for e-commerce websites. In a 2019 survey conducted by SEO Biz World on how e-commerce companies drive traffic to their sites, the results show 38% of retailer traffic comes from organic search.
Keyword Research for eCommerce Websites:
The most important factor of any effective eCommerce SEO optimization strategy starts with keyword research. In the example, you can see the search volume, trends, keyword difficulty to rank, CPC, and more for the term ‘coffee table.'
Keyword Overview:
The keyword research tool provides an in-depth analysis of a keyword’s value including the number of results, possible SERP features, competition level, and related keywords. variations.
Amazon Suggest:
Using Amazon can be an excellent way to generate long-tail keyword ideas. Simply enter a keyword related to your site, and Amazon will provide a list of suggestions surrounding this keyword.
Google Keyword Planner:
Google Keyword Planner can be used to look at the commercial intent and search volume of a chosen keyword.
Site Architecture for eCommerce Websites:
Optimizing your site architecture by simplifying its structure is a fundamental part of any successful SEO strategy, for both usability and crawlability purposes. For eCommerce sites, this means making the navigation of your site user friendly and search engine friendly.
Optimize Your URLs:
For ranking higher in the SERPs, you need to optimize your URLs to make them user and SEO friendly too. These should be clear, relevant, and involve your target keywords
SEO-friendly URLs will:
- Include your keyword
- Be descriptive and meaningful
- Easy to read
- Use relevant categories/subfolders
- Contain around 3 to 5 words if possible
- On-Page SEO for eCommerce Websites:
Optimize Your Title Tags:
An optimized title tag should be between 55-60 characters long, descriptive, and use target keywords.
Optimize Your Meta Descriptions:
Meta descriptions are the content that appears directly below the title tag in the SERPs, meaning they also play a vital role in click-through rates. Meta descriptions appear with your title and URL on the results pages, they have the power to help or hurt your results’ click through rates.
Optimize Your Images:
Page speed has been identified as a ranking signal by Google, and a common reason for slow loading pages for eCommerce sites is large image sizes for product pages.
You can fix this by compressing images (preferably using PNG or WebP formats) to reduce their file size, using platforms such as TinyPNG. Aim to keep images under 1 to 2MB in size.
Optimize Your Content:
Write high-quality content for your products and categories. You can describe in detail any features the product has, awards won, comparisons to other products, and FAQ sections.
Add Schema.org Markup:
Implementing Schema markup is used to help Google understand your content as well as help potential visitors navigate your site. It can also result in a higher CTR of up to 30% (Search Engine Land), resulting in further sales.
Focus on Internal Linking:
Internal linking involves linking to other pages on your site. It can boost your SEO as you can choose your own anchor text. Make sure you are only linking to relevant pages and vary anchor text when you do so.
Optimize CTAs on the Page:
Motivate visitors to take action on your site through engaging CTAs that provide benefit to your users.
Technical SEO for eCommerce Websites:
You need to fix technical SEO issues because it is vital for eCommerce sites, as it can sometimes be the main difference in ranking between you and another very similar competitor.
Content Marketing for eCommerce Sites:
Start an official blog to support your eCommerce site is an excellent opportunity to use informational long-tail keywords from your keyword research, and creating high-quality content based on them and existing product pages.
Ensure Your Site is Secure:
Making sure your site is using HTTPS rather than HTTP is critical for eCommerce stores. Not only does it ensure encryption of your site so that users' personal details are secure, but it also counts as a ranking factor.
Leverage the Power of Social Media:
Build your social media presence helps create site authority. Publish compelling content often and share it across social media platforms. Also, enable social media share buttons for blog posts and product pages.
Optimize for Mobile First:
If your website is not mobile-friendly, Google will automatically default to the desktop version of your site. As per the research on eCommerce growth shows, mobile traffic now dominates eCommerce globally.
Optimize Pagination:
Optimizing pagination to be as search-friendly as possible is necessary for eCommerce sites, especially those with many products. These can often have deep site structures, which affect crawl ability and should be avoided.
Optimize Your Checkout Process:
Providing a great user experience is hugely important for SEO and for return custom. One of the best ways of doing this is by making the checkout process as easy and fuss-free as possible.
Summary:
SEO strategy for eCommerce websites can be complex and take time to carry out, but if you follow our advice provided in this eCommerce guide, it is certainly worth the effort. Through thorough and correctly-implemented optimization, you can yield potentially far higher click-through rates and sales than through paid search.
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