Free Google Shopping Listings Will Be Available Worldwide
In April 2020, Google opened up Google Shopping to free listings for all U.S. merchants, starting with the Google Shopping tab and then expanding to the main search results section.
Google announced on Wednesday that it is expanding Google Shopping listings for free globally. Here is the initial announcement.
"Google said “today we announced that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don’t charge sites to be part of the Google Search index, listings for participating retailers are eligible to appear in these results at no cost to them. Paid listings will continue to appear in ad slots and will operate in the same way as Shopping ads do today.”
When Free Listings Will Be Available?
The Google Shopping Listing will be available in the middle of October 2020.
How Can You Participate?
You need to upload your product feeds to Google Merchant Center account and then be sure to opt-into the Surfaces on Google program. This will allow your products to show in relevant search results across Google Search, the Google Shopping tab, and Google Images.
Why Do We Care?
As we said this feature will enhance Google’s offering and its appeal to both sellers and consumers. Merchants on Amazon, want to get prominent visibility in the search results, due to increased competition with more products eligible to show, you will continue to pay for ads. For e-commerce marketers and SEOs, they have to put extra effort to see organic search results.
No comments:
Post a Comment