A new redesign is easier to read and use
Google is rolling out a new design for its mobile search results. The updated interface aims to make the search interface easier to read for searchers while providing a cleaner and more modern experience, the company said. The new-look has begun rolling out and will continue to roll out over the coming days.
What is new?
Google has updated the fonts, shapes, and colors of the mobile search experience. This includes updated looks for their knowledge panels and for the main search result snippets.
What it looks like?
Below, you can compare the before and afters of each design. Here’s what the new mobile knowledge panel looks like:
The old mobile knowledge panel design (left) and the new one (right).
The difference between the old and new mobile search result snippets is subtle. Here’s what they look like:
The old mobile search result snippets (left) and the new ones (right).
More on these changes. Google has been testing these new design layouts for several months now. These new changes were found in October 2020 with some and variations in December 2020. Google told us these were the reasons for the changes:
Easier to read search results. We made sections and labels larger and clearer to help you find what you’re looking for, faster.
A cleaner, simpler design. We made improvements to sections and results card designs to create more white space so you can focus on the content that matters.
A more modern experience. We created a fresh new look for Search that’s simple, friendly, and approachable.
According to Google “We wanted to take a step back to simplify a bit so people could find what they’re looking for faster and more easily,” said Aileen Cheng, visual design lead at Google, “I find it really refreshing. To me, it’s a breath of fresh air!” she added.
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