Google Ads New Budget Report

 Easily understand campaign spend with new budget reports

After launched Three-Strikes Pilot Program in September 2021, now Google is introducing new budget report in Google Ads to make it easier to visualize and project your monthly campaign spend. You can also see how daily budget changes affected performance and monthly spend limits.

Here is the screenshot of new budget report in Google Ads

This new report highlights the following:

• Your daily spend, which might be up to twice your average daily budget on the days when your ad is more likely to get clicks and conversions.
• Your campaign’s monthly spending limit; you won’t be charged more than your average daily budget times the average number of days in a month.
• Your monthly spend forecast, cost to date, and any budget changes you may have made in between.

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